Light wordmark
Teal wordmark for light surfaces.
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Use the mark with intention.
A small, practical guide to Productf’s visual language: make the system feel precise, alive, and easy to recognize wherever it travels.
THE SIGNAL
Context before confidence. Visible work over magic.
Productf pairs a dark, focused field with violet and teal signals. Use contrast to make the important thing legible, not to make every surface loud.
PRODUCT F() / AI OS FOR PRODUCT WORKAPPROVED ASSETS
Choose the file for the surface.
White wordmark
White wordmark for dark surfaces.
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Purple wordmark
Purple wordmark for dark neutral surfaces.
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Black wordmark
Black wordmark for light surfaces.
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Dark wordmark
Dark wordmark for light surfaces.
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Transparent teal wordmark
Teal wordmark with transparent background.
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Light icon
Teal icon for light surfaces.
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White icon
White icon for dark surfaces.
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Purple icon
Purple icon for dark neutral surfaces.
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Black icon
Black icon for light surfaces.
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Dark icon
Dark icon for light surfaces.
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Teal fill icon
Black icon on a teal field.
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DO
Give the mark room.
Keep the icon and wordmark clear of UI, copy, and competing marks. Let the violet signal carry emphasis.
DON’T
Rebuild or recolor it.
Do not stretch, rotate, add effects, place the light mark on pale surfaces, or recreate the f() symbol in a new typeface.
VOICE
Clear, specific, human.
Describe the work and the judgment behind it. Avoid claims that make responsible product work sound automatic or effortless.